What is Private Label Software

Understanding Private Label Software: A Comprehensive Guide

In today’s competitive digital landscape, businesses are constantly seeking innovative strategies to stand out. One effective approach is through the use of private label software. This concept, although not new, has gained significant traction in various industries due to its flexibility and branding potential.

What is Private Label Software?

For years businesses have benefited greatly from the use of private labeling products. Private label software refers to a product developed by one company but branded and sold by another. This allows businesses to offer software solutions under their own brand name without the need to invest in creating the software from scratch. It’s a popular strategy in various sectors, including IT services, retail, and digital marketing.

Private label is most developed in Europe, particularly in the western markets. In fact, private label accounts for $1 of every $3 spent in the consumer packaged goods (CPG) market across all of Europe.
source [nielsen.com]

Bottom line: Private labeling is the practice of applying a brand to a product that’s made by another company. [business.com]

Benefits of Private Label Software

1. Brand Enhancement: Private label software reinforces your brand identity by presenting the software as your own creation.
2. Cost-Effective: It eliminates the high costs and resources associated with developing software from the ground up.
3. Faster Time-to-Market: You can quickly launch your product without the lengthy process of software development.
4. Customization and Control: While the core software is developed by another company, you often have the option to customize the look and feel to align with your branding.
5. Focus on Core Business: Outsourcing the software development allows you to focus on your core business activities, such as marketing and customer service.

How Businesses Private Label

This method of expanding services, product lines, and market offerings is well-known and practiced in the global economy at large. When a business sees a need or a particular gap to fill, it makes perfect sense to save precious time and money and not re-invent the wheel once again.

The majority of shoppers are pleased with private-label products, calling them a good alternative to name brands (75% of Americans, 73% of Canadians), a good value (74% of Americans, 66% of Canadians) and at parity with name brands on quality (67% of Americans, 61% of Canadians).
source [nielsen.com]

Now it’s become commonplace to test drive a product, see if it’s a good fit for you and your business, and then license or buy the rights to rebrand it and market the product as your own.

Software companies, developers or groups will often white label their software for customers with the ability for them to resell using the customer’s brand. The customer will usually adapt the product to their brand modifying the software visually, adapting the terms of service, and using their own billing.

That’s exactly what WholesaleBackup does with its private-label backup software. WholesaleBackup spends the time building, developing, and supporting it, while you can simply use or license the custom white-label SaaS (Software as a Service) to offer backup services.

What is SaaS?

Software as a service – is an on-demand service delivered centrally and generally licensed via a monthly subscription. It’s become another common way of doing business. Office 365, Amazon Web Services, and Google Cloud Platform are all prime examples.

74% of Tech CFOs say cloud computing will have the most measurable impact on their business in 2017. #Cloud #CFO http://www.forbes.com/sites/louiscolumbus/2017/04/29/roundup-of-cloud-computing-forecasts-2017/

SaaS can also be referred to as cloud computing. Backup software applications delivered by WholesaleBackup also fall into this category.

Table 1. Worldwide Public Cloud Services Revenue Forecast (Billions of U.S. Dollars)

	2016	2017	2018	2019	2020
Cloud Business Process Services (BPaaS)	39.6	42.2	45.8	49.5	53.6
Cloud Application Infrastructure Services (PaaS)	9.0	11.4	14.2	17.3	20.8
Cloud Application Services (SaaS)	48.2	58.6	71.2	84.8	99.7
Cloud Management and Security Services	7.1	8.7	10.3	12.0	13.9
Cloud System Infrastructure Services (IaaS)	25.4	34.7	45.8	58.4	72.4
Cloud Advertising	90.3	104.5	118.5	133.6	151.1
Total Market	219.6	260.2	305.8	355.6	411.4

Source: Gartner (October 2017)

WholesaleBackup has been working with professionals in the IT sector (globally) for well over a decade. Things move quickly in that space and we understand how important it is to get a viable solution in place as quickly as possible so deals can be closed and opportunities can be secured, all while the most important objective is reached — remaining profitable and the customer data is secured.

Use Cases in Various Industries

Private label software finds its applications in numerous fields. In the tech industry, it enables companies to offer branded solutions like CRM systems, project management tools, or cybersecurity software. Retailers use it for inventory management systems, while digital agencies might utilize it for marketing and analytics tools.

Challenges and Considerations

While private label software offers numerous benefits, it’s crucial to choose the right vendor. Considerations include the quality of the software, the level of customization allowed, ongoing support and updates, and the reputation of the provider.

WholesaleBackup: Your Partner in Private Label Software

At WholesaleBackup, we specialize in providing robust private label software solutions tailored to your business needs. Our focus on quality, customization, and customer support makes us an ideal partner for businesses looking to expand their software offerings under their brand.

• Full branding / private label (no co-branding)
• Web console for monitoring & managing backups
• Unlimited software support from a US-based team
• Client lock-down features (prevent config changes)
• Includes a speedy local vault
• Disk imaging (BMR)
• Custom alerting & reporting features
• Perpetual software upgrades
• HIPAA, PCI + DSS, NASD, SEC industry compliant
• AES 256-bit encryption
• Ability to backup MS Exchange, MS SQL, and MS Server (included)
• more details