Marketing Your Online Backup Business Most new online backup providers or MSPs already have some lines of business and are looking at expanding  but one tried-and-true way to add a new online backup business line to an existing business offering. If you have [...]

Success = Focusing on These Four Key Principles The probability of succeeding in building a profitable and growing online backup service can be vastly improved by following these four critical business principles and using the best technical platform, and the software provider that is really [...]

Tailor your service specifically to your customers The more specific your service fits the perceived and actual needs of your customers the higher value it is to them. the more they’ll be willing to pay, the more differentiated your service will be with [...]

Price your service appropriately (ignore competitor's pricing) You probably think you have to meet or beat your competitors’ prices, but what are they selling and what are you?  Does their business model actually work such that they (you?) will succeed at those prices? [...]

Know the true costs of delivering your online backup service We’ve run a profitable and growing pure play online backup service serving the SMB market for more then 10 years now (with our Divinsa brand) and we’ve learned that the average small business [...]