What is Private Label Software

What exactly is private label software?

At the most basic level

For years businesses have benefited greatly from the use of private labeling products.

Private label is most developed in Europe, particularly in the western markets. In fact, private label accounts for $1 of every $3 spent in the consumer packaged goods (CPG) market across all of Europe.
source [nielsen.com]

Private labeling is where one company will produce the product, service, or software in this case, for other brands and businesses to resell and offer as their own.

How businesses private label

This method of expanding services, product lines, and market offerings is well-known and practiced in the global economy at large. When a business sees a need or a particular gap to fill, it makes perfect sense to save precious time and money and not re-invent the wheel once again.

The majority of shoppers are pleased with private-label products, calling them a good alternative to name brands (75% of Americans, 73% of Canadians), a good value (74% of Americans, 66% of Canadians) and at parity with name brands on quality (67% of Americans, 61% of Canadians).
source [nielsen.com]

Now it’s become commonplace to test drive a product, see if it’s a good fit for you and your business, and then license or buy the rights to rebrand it and market the product as your own.

Software companies, developers or groups will often white label their software for customers with the ability for them to resell using the customer’s brand. The customer will usually adapt the product to their brand modifying the software visually, adapting the terms of service, and using their own billing.

That’s exactly what WholesaleBackup does with its private-label backup software. WholesaleBackup spends the time building, developing, and supporting it, while you can simply use or license the custom white-label SaaS (Software as a Service) to offer backup services.

What is SaaS?

Software as a service – is an on-demand service delivered centrally and generally licensed via a monthly subscription. It’s become another common way of doing business. Office 365, Amazon Web Services, and Google Cloud Platform are all prime examples.

74% of Tech CFOs say cloud computing will have the most measurable impact on their business in 2017. #Cloud #CFO http://www.forbes.com/sites/louiscolumbus/2017/04/29/roundup-of-cloud-computing-forecasts-2017/

SaaS can also be referred to as cloud computing. Backup software applications delivered by WholesaleBackup also fall into this category.

Table 1. Worldwide Public Cloud Services Revenue Forecast (Billions of U.S. Dollars)

Source: Gartner (October 2017)

WholesaleBackup has been working with professionals in the IT sector (globally) for well over a decade. Things move quickly in that space and we understand how important it is to get a viable solution in place as quickly as possible so deals can be closed and opportunities can be secured, all while the most important objective is reached — remaining profitable and the customer data is secured.

This is where WholesaleBackup wins hands-down for many reasons

For only $150 per month, you get 50 seats ($3.00 per client license – e.g. workstations, desktops, laptops, servers, tablets, etc)

Included w/ Hosted Backup Server Solution & Cloud Backup Solution:

• Full branding / private label (no co-branding)
• Web console for monitoring & managing backups
• Unlimited software support from a US-based team
• Client lock-down features (prevent config changes)
• Includes a speedy local vault
• Disk imaging (BMR)
• Custom alerting & reporting features
• Perpetual software upgrades
• HIPAA, PCI + DSS, NASD, SEC industry compliant
• AES 256-bit encryption
• Ability to backup MS Exchange, MS SQL, and MS Server (included)
• more details