1. Never use a fixed fee plan (or unlimited storage)
Using fixed pricing is the easiest way to lose money on a managed backup service, especially if you bundle it with “unlimited” storage. Over time your storage, bandwidth, and support costs scale with the amount of data and number of machines your customer is backing up, so don’t sell yourself short by agreeing to a fixed fee plan.
It may sound more attractive to customers upfront, and for good reason, but in the long run you will want the flexibility to charge more if a client’s backups grow exponentially. As you’ll see below, you can craft an aggressive per GB or tiered pricing model that is fair to both you and your end-users.
2. Use a Per GB pricing model
This is a great way to price your managed backup service, as it’s easy to track either selected data or compressed storage, it’s very fair, and it scales as your client’s data grows.
The key is to choose a per GB cost that makes sense. Here are some price points to consider, with the caveat that each provider is dealing with unique regional markets, client budgets, and competitive landscapes.