WholesaleBackup Is a Solid Cove Backup Alternative
What is Cove Backup?
The Recent Price Hike Is Driving Users To Seek an Alternative to Cove Backup
Cove backup resellers recently received a letter informing them about the 10% price increase.
While this might not sound like a big deal at first. It can really add up when you take everything else into account, like inflation, the economy, energy prices, stock prices, etc.
MSPs and Backup Service Providers rely on these tight margins to justify the time and energy involved to offer a cloud-first backup solution to their customers.
Thus that 10% increase is now driving technology professionals like you to find a cove backup alternative, with similar or equivalent functionality, at a more competitive price point.
Some Buzz Online From Folks Seeking a Cove Backup Alternative
“We are putting a pause on migration with N-ables 10% jack for lack of dev on products in general.” – [src]
“IMHO community pressure needs to be applied to the Cove team to make deleting backups harder.” – [src]
“Currently using cove Backup and looking for an alternative for direct to cloud backup” – [src]
“The Inability to restore to “another location” other than the local C: drive of the computer you are administering from.”
“Not easy to setup if you want passing clients to run a free trial and download the software and create their own account without contacting someone in Administration.” [src]
It’s Not Just a Price Hike, It’s a Structural Change
While the initial price hikes were frustrating, the recent changes in late 2024 and early 2025 have fundamentally changed the math for MSPs. It is no longer just about inflation; it is about hidden costs and forced commitments.
1. The “Documents Only” Surprise (January 2025) For years, the “Documents Only” backup tier was a staple for MSPs—often included for free or at a negligible cost as part of the wider workstation commitment. As of January 2025, MSPs are reporting that N-Able has quietly begun charging for these previously included backups.
- The Pain Point: Many MSPs deployed these to hundreds of low-priority endpoints assuming a fixed cost. Now, invoices are spiking without a clear path to simply “turn off” the billing without removing protection.
- The Reaction: The community is calling this a “bait and switch” tactic, eroding the trust that the “documents included” deal was built on.
2. The “Quantity Commitment” Trap Perhaps the most dangerous change for a growing MSP is the new renewal logic. Reports indicate that N-Able is now locking partners into “Quantity Commitments” that are calculated based on your peak usage.
- The Clause: Renewal terms may include a new commitment equal to your previous commitment
plus 80% of your usage in excess. - Why this hurts: If you onboard a large client for a short-term project or have a client leave, you cannot scale down. You are contractually obligated to pay for that high-water mark for the next 1-3 years. You are effectively penalized for growing, because your “floor” costs rise permanently.
Why the “White Label” Model Wins
In an environment where vendors are squeezing partners with “Quantity Commitments” and surprise line-item charges, the WholesaleBackup model offers the one thing MSPs need most: Predictability.
- No “Overage” Traps: You pay for the licenses you use. If a client leaves, you stop paying for those agents. You aren’t locked into a “high water mark” contract.
- True Fixed Pricing: We don’t suddenly start charging for features that used to be free (like the Documents Only tier).
- Your Brand, Not Ours: When a vendor hikes prices, you often have to have an awkward conversation with your client. With White Label, you control the pricing, the branding, and the relationship. You are insulated from vendor politics
Ready to protect your margins? Stop letting vendor price hikes eat into your profits. Switch to a solution that scales with you, not against you.
About WholesaleBackup – We Are Also a Hybrid Cloud-First Backup Solution
We do all these things that Cove Backup does
- Protects servers
- Protects workstations
- Cloud storage included (actually we have a better option, use your own cloud storage, zero mark-ups costs)
- No proprietary appliance needed
- Unified, multitenant dashboard
- No local backup storage is needed (we recommend enabling the local speed vault for faster restores at no extra cost to you)
- Backup archiving at no extra charge
- Flexible recovery
- All-in cost (SaaS management + cloud storage included) We differ here, you pay a few dollars per month per agent. We don’t bill you for storage, you can select your favorite Object storage from S3, Google, Wasabi, and Backblaze cloud storage and only pay for the storage used. Some have free egress fees.
- We’ve been developing MSP cloud backup software for over 15 years.
A few additional things worth mentioning.
The WholesaleBackup SaaS platform is regulatory compliant. Data is fully encrypted before, during, and after transit to the local and remote vaults.
The intelligent deduplication and incremental backup process allow you to drastically cut down and save on your object storage usage.
You have full control over scheduled or continuous backup settings, as well as, retention and archiving.
How We Can Help Solve Your Backup Software Needs
Who We Serve
WholesaleBackup serves and supports a global partner network of resellers composed of MSPs, IT Professionals, Network Firms, IT computer repair shops, and entrepreneurs.
As a reseller, you can fully brand the customer-facing backup software as your own.
Resellers deliver backup and recovery services to many industries and sectors such as:
- Small to medium-sized business
- Schools and Universities
- Doctors & medical offices
- Dental & orthodontic offices
- POS software
- Legal firms
- Logistic companies
- Software firms
- Civic and Government institutions
- Accounting firms
- SQL Databases
- Microsoft Servers
- Exchange Servers
- Housing groups and organizations
- Realtors
- Marketing firms
- etc …
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See What Our Partners Are Saying About Us
I am very impressed with the level of customer care and communication you have put forth into making sure that our setup with you guys goes smoothly. It is rare nowadays to find vendors that take pride in their products as well as show concern for a client’s well-being.
Your response time to any and all my request is far superior to any customer service I’ve ever received my ENTIRE CAREER.
After using another white-label cloud backup solution for years, switching to WholesaleBackup has been a lifesaver. MUCH less maintenance, cost, bandwidth, and the U.S. based support is the stellar. The software and interface is SO much simpler and easy to use. I would recommend WholesaleBackup to any MSP looking to streamline their cloud backup system.
We were able to quickly restore our clients data without any issues using their last good backup – saving them from total data loss and stopping their business!
After trying multiple name brand backup vendors, we finally Partnered with WholesaleBackup and couldn’t be happier with the functionality and cost.
